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Oliver Buchannon
John Peace

John W. Peace II is a fifth-generation farmer from Big Stone Gap, Virginia, where he grew up on his family’s dairy, Clinch Haven Farms, and still lives today farming hay and beef cattle. He’s a proud father to Trey and Shelby Peace, and partner in life to Cathy Swinney. A Virginia Tech graduate with graduate studies at Penn State, he served as the youngest Chair of the Wise County Board of Supervisors (2004–2008). John co-owns SafeHavenServices.co and urTOPIX LLC (urTopixLLC.com), a Democratic campaign consulting firm focused on reaching rural voters. He’s also a two-time Amazon bestselling author. Learn more at www.JohnWPeace.com.

Rural America Politics

Gerrymandering: America’s Oldest Political Hustle

May 12, 2026

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3 min read

Gerrymandering: America’s Oldest Political Hustle

Somehow the political lines always seemed to favor the people already holding power.

John Peace
John Peace

Rural America Politics

How Ted Turner Changed Rural America Without Ever Meaning To

May 8, 2026

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3 min read

How Ted Turner Changed Rural America Without Ever Meaning To

John Peace
John Peace

Rural America Candidates

There Must Be Something in the Bristol VA Water

Apr 29, 2026

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2 min read

There Must Be Something in the Bristol VA Water

This fall, for the first time anybody can remember, there’s a full slate of Democratic candidates stepping up for local office. City Council. School Board. Every seat accounted for.

John Peace
John Peace

Rural America Politics

A Tale of Two Classes; The #WorkBootsBuiltAmerica Class vs #EpsteinClass

Apr 16, 2026

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2 min read

A Tale of Two Classes; The #WorkBootsBuiltAmerica Class vs #EpsteinClass

John Peace
John Peace

Rural America Politics

The State That Almost Was: Franklin and the Road Not Taken in Appalachia

Apr 15, 2026

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6 min read

The State That Almost Was: Franklin and the Road Not Taken in Appalachia

Not Virginia. Not North Carolina. Not even Tennessee.Something new. Something homegrown.They called it the State of Franklin.

John Peace
John Peace

Rural Living

Black Lung Benefits and the Forgotten Federal Programs That Still Keep America Running

Apr 9, 2026

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5 min read

Black Lung Benefits and the Forgotten Federal Programs That Still Keep America Running

John Peace
John Peace

Rural America Politics

Black Lung Forum with Senator Tim Kaine Highlights Urgent Needs of Southwest VA Coal Miners – The Rural Route Review

Apr 8, 2026

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6 min read

Black Lung Forum with Senator Tim Kaine Highlights Urgent Needs of Southwest VA Coal Miners – The Rural Route Review

Oxbow Center, St. Paul, Virginia — April 8, 2026

John Peace
John Peace

Rural America Politics

When the Cows Left, the Party Did Too

Apr 2, 2026

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6 min read

When the Cows Left, the Party Did Too

There was a time when if you saw a Vote for a Democratic Candidate sign stuck on a fence post, odds were good there was a milk barn somewhere down that dirt road.

John Peace
John Peace

Rural American Culture

The Rise of News Avoiders

Mar 27, 2026

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7 min read

The Rise of News Avoiders

Older Americans still seek out the news, but younger folks mostly just come across it if they see it at all, often through social media instead of a newspaper or broadcast.

John Peace
John Peace

Rural Living

Most 911 Calls Aren’t for Police... They’re for FIRE / EMS And Rural America Already Knows It

Mar 3, 2026

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5 min read

Most 911 Calls Aren’t for Police... They’re for FIRE / EMS And Rural America Already Knows It

John Peace
John Peace

Rural America Politics

The Mayberry Effect: Nostalgia, Memory, and Rural America

Feb 24, 2026

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5 min read

The Mayberry Effect: Nostalgia, Memory, and Rural America

In 2016, some of the most effective political campaign messaging across rural America was not built on economic policy or specific issues. It was built on nostalgia.

John Peace
Cindy Green
John Peace, +1

Rural America Politics

The Day Rev. Jesse Jackson Wore the Miners’ Jacket: An Icon of Civil Rights, A Friend of the Working Person

Feb 18, 2026

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2 min read

The Day Rev. Jesse Jackson Wore the Miners’ Jacket: An Icon of Civil Rights, A Friend of the Working Person

Jesse wore the jacket, talked the talk, but more importantly, he walked the walk.

John Peace
John Peace

Rural America Politics

When Anger Found Its Audience in Rural America

Feb 10, 2026

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6 min read

When Anger Found Its Audience in Rural America

By the early 2000s, when the first oval Friends of Coal stickers appeared on pickup trucks and hard hats, it struck a deep nerve.

John Peace
John Peace

Rural Living

Two Christmases

Feb 4, 2026

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1 min read

Two Christmases

Published in The Neighborly News Magazine

John Peace
John Peace

Rural Living

Coal Country Thanksgiving

Feb 4, 2026

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1 min read

Coal Country Thanksgiving

Published Article in Barn Raiser Magazine

John Peace
John Peace

Rural Living

Rural America Knows How Greenland Feels. We Just Don’t Have Its Universal Health Care.

Feb 4, 2026

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1 min read

Rural America Knows How Greenland Feels. We Just Don’t Have Its Universal Health Care.

Published Barn Raiser Article

John Peace
John Peace

Rural Living

Bridging the Gap: Local Political Engagement in Rural America

Feb 1, 2026

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5 min read

Bridging the Gap: Local Political Engagement in Rural America

Click the YouTube link below to see the full interview and playlist!

John Peace
John Peace

Rural Living

THE DAY THE ARMY TRUCKS CAME

Jan 29, 2026

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9 min read

THE DAY THE ARMY TRUCKS CAME

Urban people like to ask why rural folks vote the way they do.

John Peace
John Peace

Rural America Politics

Rural America Already Knows How Greenland Feels.

Jan 22, 2026

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7 min read

Rural America Already Knows How Greenland Feels.

We Just Don’t Get Universal Healthcare.

John Peace
John Peace

Rural Living

Why Liberals, People of Color, and LGBTQ Need the Second Amendment More Than Ever!

Jan 14, 2026

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7 min read

Why Liberals, People of Color, and LGBTQ Need the Second Amendment More Than Ever!

Across the country, liberals, people of color, and LGBTQ Americans are walking into gun shops, signing up for safety classes, and learning how to responsibly own firearms.

John Peace
John Peace

Rural America Politics

Wrong About Rural: Why White Rural Rage Misses the Mark

Jan 6, 2026

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10 min read

Wrong About Rural: Why White Rural Rage Misses the Mark

John Peace
John Peace

Rural American Culture

On Christmas Eve, the Bees Sing

Dec 24, 2025

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7 min read

On Christmas Eve, the Bees Sing

In the mountains, Christmas Eve has a way of getting quiet on purpose.

John Peace
John Peace

Rural American Culture

Two Christmases

Dec 23, 2025

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7 min read

Two Christmases

I was fortunate to grow up in rural America with a mountain culture that got to experience two Christmases.

John Peace
John Peace

Rural American Culture

The Ghost of Christmas Lye Soap

Dec 18, 2025

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7 min read

The Ghost of Christmas Lye Soap

If a home wasn’t scrubbed clean by Christmas morning, not company clean but honest clean, then something else showed up after midnight.

John Peace
John Peace

Rural American Culture

The Christmas Apple

Dec 16, 2025

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7 min read

The Christmas Apple

That apple wasn’t for pie or kids or company. You gave it away to seal the blessing.

John Peace
John Peace
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